1. Thought Leadership Assets
Research-backed, publication-grade PDFs designed for lead generation, LinkedIn distribution, email sequences, and sales enablement. These are not blog posts reformatted as PDFs\u200a\u2014\u200athey're purpose-built documents with professional typography, clean layout, and substantive original research.
How to deploy
- Gate behind an email form as a lead magnet on your website
- Share directly on LinkedIn as a carousel or native document
- Include in email nurture sequences as value-add downloads
- Arm your sales team with them for follow-up emails and leave-behinds
- Reference in conference talks or podcast appearances
What makes these different
Every PDF is built from your Brand Intelligence File, so the tone, vocabulary, and perspective match your company\u200a\u2014\u200anot a generic content mill. The research is real, the data is cited, and the design meets publication standards.
2. Brand Intelligence File
A structured markdown document that captures your brand voice, positioning, audience insights, competitive context, and content themes. This is the engine behind every asset in the package\u200a\u2014\u200aand a standalone tool your team can use long after delivery.
Format & delivery
Delivered as a markdown file (compatible with Notion, Obsidian, any text editor) plus a premium-formatted PDF version. Markdown format is intentional\u200a\u2014\u200ait can be directly fed to AI tools as a system prompt.
For the full anatomy and usage guide, see Brand Intelligence: Core Concepts.
3. LinkedIn Posts
Ready-to-publish LinkedIn content derived directly from your thought leadership assets. Three formats included:
Carousel posts
Multi-slide visual breakdowns of key insights from your thought leadership PDFs. Designed for high engagement and saves.
Text-only posts
Long-form LinkedIn posts that distill your expertise into actionable insights. Written in your voice, optimized for the feed algorithm.
Comment starters
First-comment copy that drives engagement on your posts. Pre-written questions, additional context, and conversation prompts.
Publishing tips
Post carousels on Tuesdays and Wednesdays for maximum reach. Text-only posts perform best in the morning (8–10am in your audience's time zone). Always add the first comment within 30 seconds of publishing\u200a\u2014\u200ait signals engagement to the algorithm.
4. 90-Day Editorial Calendar
A pre-populated publishing schedule with 30+ touchpoints across LinkedIn, email, and newsletter. Not just a list of dates\u200a\u2014\u200aeach entry includes the content piece, channel, format, and distribution notes.
What's included
- Publishing dates and cadence recommendations
- Content mapping: which asset to publish where and when
- Repurposing roadmap: how to turn one PDF into 8+ content pieces
- Channel-specific formatting notes
- Engagement prompts and CTA suggestions for each post
The calendar is designed to be executed by anyone on your team\u200a\u2014\u200ano content strategy experience required. Each entry is self-contained with everything needed to publish.