Frequently Asked Questions
Everything you need to know about ONYX and the Obsidian package.
General
What is ONYX?
ONYX is a Washington, D.C.–based content marketing company that delivers publication-grade thought leadership assets powered by proprietary brand intelligence. We offer a single productized service called the Obsidian package — one purchase, no retainer, no subscription.
Who is ONYX for?
ONYX serves B2B SaaS companies, marketing leaders, founders, and executives at growth-stage startups who need high-quality thought leadership content but don’t have the bandwidth or in-house expertise to produce it consistently.
How is ONYX different from a content agency or freelancer?
Three key differences: (1) We extract your brand intelligence first, so every asset sounds like your company — not a freelancer. (2) It’s a one-time purchase, not a monthly retainer. (3) You get a complete content system — thought leadership PDFs, LinkedIn posts, and a 90-day editorial calendar — not just blog posts.
The Obsidian Package
What’s included in the Obsidian package?
Four deliverables: (1) Thought Leadership Assets — research-backed, publication-grade PDFs for lead magnets, LinkedIn, email sequences, and sales enablement. (2) Brand Intelligence File — a markdown document capturing your brand voice, positioning, and market context. (3) LinkedIn Posts — carousel-style, text-only, and comment starters, ready to publish. (4) Editorial Calendar — a 90-day content system with 30+ touchpoints across LinkedIn, email, and newsletter.
How does the process work?
Five steps: Brand Intelligence Extraction (we study your company, competitors, and audience), Content Strategy (we map your positioning to content themes), Creation & Editorial Review (AI-assisted drafting with human editorial QA), Premium Package Delivery (polished assets delivered to you), and Launch & Distribution Support (guidance on deploying your content system).
How long does delivery take?
Typical delivery is 5–8 business days from the time we begin brand intelligence extraction. Complex projects with extensive research requirements may take slightly longer.
What does “publication-grade” mean?
It means every PDF, post, and document meets the design and editorial standards you’d expect from a top-tier business publication. Clean typography, professional layout, substantive research, and tight copy — not template-driven content with stock photos.
Pricing
How much does the Obsidian package cost?
Pricing is based on scope and is discussed during your initial consultation. Contact us at [email protected] or visit our contact page to get a quote. There are no hidden fees, no retainers, and no recurring charges.
Is there a subscription or retainer?
No. The Obsidian package is a one-time purchase. You pay once, receive all four deliverables, and own them outright. If you want additional packages later, you can purchase them separately.
Technical & Privacy
What is the Brand Intelligence File?
It’s a structured markdown document that captures your brand’s voice, tone, positioning, competitive landscape, and audience insights. It powers every content asset we create and can also be used to guide future AI-generated content, ensuring brand consistency at scale.
Do you use AI in your process?
Yes. We use AI-assisted drafting to accelerate content creation, but every asset goes through human editorial QA. The combination means you get the speed of AI with the judgment, nuance, and quality control of experienced editors.
Is my company information kept confidential?
Absolutely. All brand intelligence, company data, and deliverables are treated as confidential. We do not share, resell, or repurpose client information. See our privacy policy for full details.
Getting Started
How do I get started with ONYX?
Visit our contact page or email [email protected]. We’ll schedule a brief consultation to understand your goals, then begin brand intelligence extraction within 1–2 business days of engagement.
What do you need from me to begin?
Access to your website, any existing brand guidelines, and a 30-minute conversation about your company, audience, and goals. The less you have documented, the more our brand intelligence extraction process uncovers — so don’t worry if you’re starting from scratch.
Can I request revisions?
Yes. The Obsidian package includes a revision cycle to ensure the final deliverables align with your expectations. Our goal is 100% brand alignment on every asset.
Still have questions? Get in touch and we'll get back to you within one business day.