Prerequisites
To get the most out of the ONYX system, you'll want to have the following ready:
- A live website or product page we can review
- A clear category, audience, or market position you want to sharpen
- A short strategic brief through the whitepaper request or reply email
- Any existing brand guidelines, style guides, or past content (optional but useful)
Step 1: Claim the Free Whitepaper
Visit our contact page or email [email protected]. We'll review your public signal and respond within one business day with the right next step for your free whitepaper offer.
The goal is not a long discovery cycle. ONYX starts with the footprint your buyers already see, then uses a short follow-up only when it materially sharpens the work.
Step 2: Brand Intelligence Extraction
Once the whitepaper path is approved, we complete your Brand Intelligence File in 1–2 business days. This structured document captures:
- Your brand voice and tone (how you sound to your audience)
- Market positioning (where you sit relative to competitors)
- Audience insights (who you’re talking to and what they care about)
- Content themes (the topics that establish your authority)
Step 3: Content Creation & Review
Our team produces your full ONYX system: flagship thought leadership assets, LinkedIn posts, a Brand Intelligence File, and editorial calendar. Every asset goes through AI-assisted drafting followed by human editorial QA to ensure publication-grade quality and 100% brand alignment.
Step 4: Package Delivery
You receive the complete system within 5–8 business days. Everything arrives in final, ready-to-deploy formats:
- Thought leadership PDFs — designed, formatted, and ready for distribution
- Brand Intelligence File — your reusable brand voice reference
- LinkedIn posts — carousel, text-only, and comment starters
- 90-day editorial calendar — 30+ touchpoints across LinkedIn, email, and newsletter
Step 5: Launch & Iterate
Start publishing. Your editorial calendar tells you exactly what to post, when, and on which channel. If anything needs adjustment, the delivery includes a revision cycle.
For best practices on maximizing your content's impact, see our best practices guide.
What Happens Next?
Your Brand Intelligence File doesn't expire. Use it to brief future content creators, train AI writing tools, or onboard new marketing team members. When you need another round of content, purchase another ONYX engagement\u200a\u2014\u200ano retainer required.