Prerequisites
To get the most out of the Obsidian package, you'll want to have the following ready:
- A live website (even a basic landing page works)
- A general sense of your target audience and market positioning
- 30 minutes for a brand intelligence conversation
- Any existing brand guidelines, style guides, or past content (optional but helpful)
Step 1: Schedule Your Consultation
Visit our contact page or email [email protected]. We'll respond within one business day to schedule a 30-minute brand intelligence call.
During this call, we'll discuss your company, audience, competitors, and content goals. This conversation, combined with our analysis of your existing presence, powers everything we create.
Step 2: Brand Intelligence Extraction
Within 1–2 business days of your consultation, we complete your Brand Intelligence File. This structured document captures:
- Your brand voice and tone (how you sound to your audience)
- Market positioning (where you sit relative to competitors)
- Audience insights (who you’re talking to and what they care about)
- Content themes (the topics that establish your authority)
Step 3: Content Creation & Review
Our team produces your full Obsidian package: thought leadership PDFs, LinkedIn posts, and editorial calendar. Every asset goes through AI-assisted drafting followed by human editorial QA to ensure publication-grade quality and 100% brand alignment.
Step 4: Package Delivery
You receive the complete package within 5–8 business days. Everything arrives in final, ready-to-deploy formats:
- Thought leadership PDFs — designed, formatted, and ready for distribution
- Brand Intelligence File — your reusable brand voice reference
- LinkedIn posts — carousel, text-only, and comment starters
- 90-day editorial calendar — 30+ touchpoints across LinkedIn, email, and newsletter
Step 5: Launch & Iterate
Start publishing. Your editorial calendar tells you exactly what to post, when, and on which channel. If anything needs adjustment, the package includes a revision cycle.
For best practices on maximizing your content's impact, see our best practices guide.
What Happens Next?
Your Brand Intelligence File doesn't expire. Use it to brief future content creators, train AI writing tools, or onboard new marketing team members. When you need another round of content, purchase another Obsidian package\u200a\u2014\u200ano retainer required.