Use Cases

Built for people who ship

The Obsidian package solves different problems for different roles. Find yours.

B2B SaaS Founders & CEOs

The Problem

You’re building the product, closing deals, and managing the team. You know thought leadership matters for credibility and inbound leads, but you don’t have time to write, and the blog posts your team publishes don’t sound like you.

How ONYX Solves It

  1. 1.We extract your unique perspective, industry knowledge, and brand voice through a 30-minute conversation and analysis of your existing content.
  2. 2.We produce publication-grade thought leadership PDFs that position you as the expert in your category — ready for LinkedIn, email sequences, and sales decks.
  3. 3.We deliver ready-to-publish LinkedIn posts in your voice, plus a 90-day editorial calendar so your team can maintain momentum without you writing a word.

Results

  • Authority-building content that sounds like you, not a ghostwriter
  • A 90-day publishing roadmap your team can execute independently
  • Lead magnets and sales enablement assets that convert
  • Consistent LinkedIn presence without daily effort from the founder

Marketing Leaders at Growth-Stage Companies

The Problem

Your team is stretched thin across demand gen, product marketing, and campaigns. You need high-quality thought leadership to feed the content engine, but your writers are focused on product copy and blog posts — not executive-level content.

How ONYX Solves It

  1. 1.We work alongside your existing team, using your brand guidelines and our Brand Intelligence extraction to ensure perfect alignment with your current messaging.
  2. 2.We deliver a complete content package that fills the thought leadership gap — research-backed PDFs, social content, and a distribution calendar that integrates with your existing editorial plan.
  3. 3.Your team gets a Brand Intelligence File they can use to brief freelancers, agencies, or AI tools on brand voice going forward.

Results

  • Thought leadership content your CMO is proud to share
  • 30+ content touchpoints ready to deploy across channels
  • A reusable Brand Intelligence File that improves all future content
  • No retainer commitment — scale up only when you need more

Sales Teams Needing Enablement Content

The Problem

Your sales team shares competitor one-pagers from 2023 and generic case study PDFs that prospects barely skim. They need fresh, credible content that helps close deals — not just marketing fluff.

How ONYX Solves It

  1. 1.We research your buyers’ pain points, competitive landscape, and sales objections through brand intelligence extraction.
  2. 2.We create thought leadership PDFs specifically designed for the sales cycle — research-backed content that sales reps can share in follow-up emails, LinkedIn DMs, and leave-behinds.
  3. 3.We include LinkedIn posts that sales team members can publish to build their own authority and warm up prospects.

Results

  • Sales-ready PDFs that address real buyer objections
  • Fresh content reps actually want to share (not dusty one-pagers)
  • LinkedIn content that positions your sales team as trusted advisors
  • Faster deal cycles through credibility-building content

Teams Launching a New Product or Feature

The Problem

You’re launching something new and need to build market awareness fast. You need more than a press release — you need a content system that positions the launch as a category-defining moment.

How ONYX Solves It

  1. 1.We extract your product positioning, competitive differentiators, and target buyer profile through brand intelligence extraction.
  2. 2.We create thought leadership assets that frame the problem your product solves, establish why now is the right time, and position your solution as the clear leader.
  3. 3.We deliver a 90-day launch content calendar covering LinkedIn, email, and newsletter — so your content doesn’t peak on launch day and then go silent.

Results

  • A cohesive launch narrative across all channels
  • Authority-building content that frames your product as the category leader
  • 90 days of sustained content momentum post-launch
  • Lead magnets that capture demand from launch awareness

Executives Building a Personal Brand

The Problem

You know that executive visibility drives company growth — CEOs with strong personal brands attract talent, customers, and investors. But you can’t spend hours every week crafting LinkedIn posts and writing articles.

How ONYX Solves It

  1. 1.We capture your expertise, opinions, and perspective through brand intelligence extraction — including your unique takes on industry trends.
  2. 2.We produce thought leadership PDFs under your byline that showcase deep expertise and original thinking — not repackaged obvious insights.
  3. 3.We deliver LinkedIn posts in your authentic voice: carousel breakdowns, text-only insights, and comment starters that drive engagement.

Results

  • A personal brand that attracts inbound opportunities
  • LinkedIn content that sounds like you wrote it (because it’s built from your actual perspective)
  • Thought leadership PDFs you can reference in talks, podcasts, and interviews
  • 90 days of content without 90 days of writing

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